What success means to us

Exceptional Service | Guaranteed Quality |  Predictable Price | Customer Value

Our Services

Our company is the link in the community: between the farmers and the consumers; the produce and the marketplace; the retailers and the logistics teams. We strive to ensure our community performs optimally and sustainably at every step of the chain.

Sales

We ensure your produce is sold to the best retailer suited for the produce at the best price in the most efficient manner. 

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Logistics

We organise the whole process from the moment the produce is picked on your farm, until it is on the retailers shelf. 

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Staging

We cut, peel, dice, sort, pack and label your produce in the manner and way you and the retailer would like it done. 

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Our People

Our People

Nico van der Merwe

Naturesmart was the vision of our Co-founder and CEO, Nico van der Merwe.
 
“I saw a need in the market to provide technology-based marketing and logistics solutions for farmers to assist them in getting their products to market better, cheaper, faster.”

Zaan van der Merwe

Wilene
Burger

Margerita Joubert

Jade
Grobbelaar

Marketing Manager​

Commercial Manager​

Commercial Accountant​

Operations Manager

Monique de Jager

Danielle
Nel

Anke
de Klerk

Emelda
Kuhn

Administration & Logistics

Office Coordinator

HR Manager

Financial Accountant

Zaan van der Merwe

Marketing Manager​

Wilene
Burger

Commercial Manager​

Margerita
Joubert

Commercial Accountant​

Jade
Grobbelaar

Operations Manager

Monique de Jager

Administration & Logistics

Danielle
Nel

Office Coordinator

Anke
de Klerk

HR Manager

Emelda
Kuhn

Financial Accountant

Our Retailers & Markets

We partner the fresh produce with the most suited retailer to ensure the best price is obtained for both parties; that minimum costs are incurred; the smallest impact on the enviroment and that the least amount of wastage is incurred. We have retailers on our book for various SADIC markets as well as various Europeans Makerts and the Middle East. We service these markets all year round with various different produce and various producers.

International: UK | EU | ME | FE
Local: SA | NAM

Our Values

At Naturesmart we live, work, breath by our core values. First and foremost we believe in community.

Always be trustworthy, loyal and honest. Take responsibility and be accountable for your actions, stay humble, be consistent and fair.

Attitude is everything. Display self-control and be open to other opinions. Accept individual differences and respect each individual’s uniqueness.

Enjoy what you do and have fun, be enthusiastic.

Self-education, continual renewal, life-long learning and self-discipline is of utmost importance.

Always strive for perfection in everything you do.



Join us for the journey to be
BETTER | FRESHER | FASTER

Accreditation

We strive to be the best in what we do and provide you with service inline 

with what you would receive anywhere in the world. 

Accreditation

We strive to be the best in what we do and provide you with service inline 

with what you would receive anywhere in the world.