SalesWe ensure your produce is sold to the best retailer suited for the produce at the best price in the most efficient manner. |
What success means to us
Exceptional Service | Guaranteed Quality | Predictable Price | Customer Value
Our Services
Our company is the link in the community: between the farmers and the consumers; the produce and the marketplace; the retailers and the logistics teams. We strive to ensure our community performs optimally and sustainably at every step of the chain.
LogisticsWe organise the whole process from the moment the produce is picked on your farm, until it is on the retailers shelf. |
Technical & QCWe ensure your produce meets strict technical and quality standards through rigorous monitoring and control, maintaining integrity, traceability, and consistency from farm to retailer shelf. |
Our People
Our People
Nico van der Merwe
Naturesmart was the vision of our Co-founder and CEO, Nico van der Merwe.
“I saw a need in the market to provide technology-based marketing and logistics solutions for farmers to assist them in getting their products to market better, cheaper, faster.”
Henri van Schaik
Chief Financial Officer
Dewaal Malherbe
Marketing and Procurement Manager
Nelius Hauptfleisch
Commercial Manager
Our Retailers & Markets
We partner the fresh produce with the most suited retailer to ensure the best price is obtained for both parties; that minimum costs are incurred; the smallest impact on the enviroment and that the least amount of wastage is incurred. We have retailers on our book for various SADIC markets as well as various Europeans Makerts and the Middle East. We service these markets all year round with various different produce and various producers.
Our Values
At Naturesmart we live, work, breath by our core values. First and foremost we believe in community.
We act with honesty and respect, consitently upholding the highest moral and ethical standards in every decision.
We pursue passion and innovation in all we do, striving to exceed expectations and create meaningful impact.
We remain committed and loyal – no matter what challenges arise.
We care for our identity, trust, and resources with gratitude and love, mindful of what has been entrusted to us.
We build togetherness, support one another and foster a sense of belonging that strengthens our collective purpose.
Join us for the journey to be
BETTER | FRESHER | FASTER
Accreditation
We strive to be the best in what we do and provide you with service inline
with what you would receive anywhere in the world.
Accreditation
We strive to be the best in what we do and provide you with service inline
with what you would receive anywhere in the world.
