19 Jul SUSTAINABILITY | BREAKING NEWS WITH NEW PACKAGING!
WE REDUCE THE USE OF PLASTIC MATERIAL BY 62% IN THE FRESH PRODUCE SECTION
We are thrilled to announce that we at Naturesmart have launched our unique, innovative, recyclable, and biodegradable fresh produce packaging.
“Our recent packaging aligns strongly with our core value of sustainability,”
says Nico van der Merwe, CEO and co-founder, Naturesmart. This further solidifies our position as a forerunner in the reduction of plastic usage and its carbon footprint whilst simultaneously ensuring cost-effective solutions.
Its latest cost-effective design has seen Naturesmart achieve a 62% reduction in the use of plastic material and a 1.5% decrease in carbon omission when compared to packaging alternatives.
 Biodegradable refers to the paper punnet and not the lid.
Consisting of punnet, ink and lid – the closed design reduces any risk of foreign body contamination whilst still allowing for efficient ventilation.
Its specially designed airflow prevents dehydration and allows sufficient cold air to enter the punnet that, in turn, ensures a consistent cold chain environment of benefit to the produce.
The slick and modern design follows the latest trends, resulting in an aesthetically pleasing product that further ups the appeal of the fresh produce content.
In addition to its components being recyclable and/ or biodegradable – one third of the entire unit is itself made from recycled material. Procured from sustainable and renewable sources, ‘food safe’ paper ensures that the punnet is FSC certified whilst the lid, manufactured from rPET (recycled PET – polyethylene terephthalate), is itself 100% recyclable.
Naturesmart is proud to be associated with Mpact the largest packaging and recycling business in South Africa as we strive to continually reduce our impact on the environment.
Get in touch with us for more information on our sustainable packaging or our process on how we apply environmentally and community sustainable practices at each step of the fresh produce chain to make the world a better place one punnet at a time: